1. What are your goals as a band? Where do you see
this going?
Well the ultimate goal is always to try to make music
our career. I think that is the major goal for any
original band regardless of genre. However, it is also
important to keep your eye on the current goal, knock it
down, and move to the next one. If we spent every day
looking at the big picture, we would get really
overwhelmed with where we want to be rather than where
we are & what course of action to take in order to
handle the immediate goal. What I’m saying is that you
have to handle each goal independently and
systematically, then move to the next one. It’s like
running a race. You don’t have time to keep measuring
how far you have left to the finish line, you just keep
running. That is basically how we work. So I would say
the next goal of this band is to finish our cd.
Everything after that is a future issue and we have too
much to do at the present time to map all that out.
2. Do you feel your headed in that direction?
I think that in a city where very little attention is
given to any local art, let alone metal, our
accomplishments point to the fact that we are headed in
the right direction. Local news paper coverage, CEA
nominations, and our review in Metal Edge Magazine, go
far to illustrate that we are not content being just
another local band. As long as we keep building and
progressing, we believe are going in the right
direction. A band is a sort of living animal in a sense.
If it isn’t growing, it’s dying. We haven’t even seen
our peak yet.
3. You distributed over 3000 copies of your first
seven song EP, over and above the call of duty for most
bands in this area and especially for something that was
self-produced. Any advise on how other bands could
perform this sort of marketing successfully?
Well giving away mass copies of the demo was a
no-brainer for us. I have seen countless good bands try
to build a following from live shows alone, or by
selling cds right out of the gate. Those bands often
fall apart from frustration before they really get good
local saturation with their material. As a result of
witnessing that scenario countless times, we decided
that we wouldn’t even play our first live show until we
had a demo recorded. When we got the first printed
copies of the demo, we started to give them away by the
handful. Every band does things differently but we went
from a band nobody ever heard of, to a band that won the
Bogart’s Rumble in a little over a year. I think that
speaks volumes for what giving away 3000 copies of your
demo can do to jump start your local following. As a
result, my advice to any new band is to try to do the
same thing. These days people are reluctant to spend
money only to find out that they spent it on shit. You
have to give them a free taste of what you do before
they will buy it. Original music is a big money pit
anyway, so you may as well spend your cash wisely.
4. What are some of the most successful ways you've
found to promote in and around
Cincinnati?
The best way to promote your band in any city is to
hammer the cd shops with color posters that grab kid’s
eye, pass out mass handbills, and promote on the
Internet. Many kids would be glad to come to a show if
they knew it was happening. In this city the challenge
is making them aware of shows due to the lack of media
attention. After you get a following started, recruiting
street team is the best way to get real promotion
rolling while the band concentrates more on what they
are trying to promote in the first place…. the music
5. Where are some of your favorite places to play
(venues, cities, etc.)?
As far as this area goes, we really like to play at the
Mad Hatter & the Madison
Theater
in Covington.
For so long we booked shows only in
Ohio and fans in our own backyard emailed us
constantly asking us to play in
Kentucky again. Now we have
gotten the opportunity do much larger shows in all ages
venues right here on our own side of the river. We love
Cincinnati, but we have been
offered opening slots with Unearth, God Forbid, and
Overkill at The Mad Hatter so that is where most of our
in town shows will be in 2007. In
Cincinnati
one of our favorite places to play is The Poison Room.
It has a cool vibe, a great staff, and is in a
relatively clean neighborhood. As far as road gigs, we
like any place that has a shitload of kids who want to
hear metal. We aren’t picky about cities and venues when
it comes to turning on new fans. So basically, give us a
kick ass crowd and we don’t care where you hold the
show.
6. Your tour history, album distribution, CEA
nominations, press, etc. Is an obvious testament to how
hard you have all worked as a band. Is this what you all
do full time?
No. We all have regular day jobs. We have to do
something to finance our band & make a living. There are
tons of signed bands whose members all have to get jobs
while they aren’t on the road. Sure, it’s the goal of
every band to make enough money from music to live
without working a 9-5. However, very few bands are that
fortunate. Unless they are in a hugely popular band,
every musician who isn’t touring is either working a job
or mooching off of someone...parents, the system,
stripper girlfriend...etc.
7. How much time would you say the band devotes to
writing, performing and working the business end of your
band in a given week?
Wow, I would almost have to break that question down in
man hours to give you an accurate count. Let’s just say
that we are all actively involved in doing whatever it
takes to make Pain Link successful. Me & Chris are
completely obsessed with every aspect of the band. We
both have trouble tearing ourselves away from it even
for a little while. Chris spends far more time working
on the Pain Link than any of the rest of us. I am almost
as compulsive as he is, just in different ways, which
works well because it allows us to cover a lot of ground
without nagging anyone to get shit done. We are both
completely self driven. The rest of the guys all
definitely very dedicated and loyal as well, but the 2
of us must just have OCD or something. The weird thing
is, for 2 people with the wheels in their heads spinning
in overdrive, you would think there would be conflict.
Fortunately, those wheels tend to spin in the same
direction 90% of the time. In other words, although we
are both n uts, it just works. I would say that is the
most accurate account I can give without a detailed
breakdown which would be lengthy, and boring. So
basically we are all different degrees of obsessed with
furthering this band which is probably the biggest
reason we keep gaining momentum.
8. What was your proudest moment as a band?
That is a tough one because Pain Link has accomplished
pretty much in the time we have been together. I guess
all things considered, I would say that I am proudest of
the review our Full length album received from Metal
Edge Magazine. That magazine is the biggest printed
metal publication in existence, so just getting a review
of any kind from them was an honor. But actually
receiving a positive review in a magazine of that scope
was very encouraging and a huge boost in morale. We want
to be heard & taken seriously outside the Cincy area,
and that review was definitely a step in the right
direction. It made us all incredibly proud of the hard
work we have put in up to this point.
9. You haven't had a single lineup change since the
band started four years ago. When was that magical
moment that you knew you had the right group of guys
together and that you could make this work?
There was no magical moment. It was solid from day one.
Me & Chris knew before we picked the rest of the lineup
who would work out for what we wanted to do. There
hasn’t been a single lineup change because we took many
things into account beyond just talent when selecting
members. We knew from the start that we needed talented
guys with drive, motivation, and personalities that
didn’t clash with us or each other. Pain Link started
that way with this lineup in 2002 and has worked
smoothly ever since…..I don’t see it changing.
10. I see your new album is coming out soon. Have you
been able to narrow down a date yet? Where will it be
available?
I hate to sound like an ass, but the only answer I can
really give is that it will be released when it’s
finished. We still have a little work left on it, but we
promise that it will be the best looking & best sounding
disk that we have done to date. In order to accomplish
that, we have to just keep working on it for a few. As
much as we hate to keep our fans waiting for it, we
would rather delay the release than to half ass the mix
& mastering to speed up the release date. Quite simply,
it will be done soon, and that is when it will come out.
No specific date as of yet. It will eventually be
available at several locations around town and many
Internet sites as well. Everyone just hang in there and
we will deliver.
11. Is there anything else you think your fans would
be interested in knowing or any message you would like
to get across to them?
Yes. The fans are what make all the frustrating shit
worth enduring. I want to remind Pain Link fans that we
hugely appreciate the support we have been shown over
the past few years. In addition, I want to take this
time to give special thanks to the newly formed "Mosh
Pit Mafia" (MPM) for taking the initiative to form a
group based on their appreciation of Pain Link…….a metal
fan club of sorts named after one of our songs. We were
both surprised and honored by the news of this
organization. It was just established and already has
loyal members in Cincinnati,
Louisville, and
Indianapolis. Long live the MPM!
You guys are the coolest!
Thanks for the interview guys. I appreciate the
opportunity.
-Interviewed by
Jenny "Jem" George